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What mood or tone would you like to script to convey (ex: humor, professional, urgency, etc.)

What exactly does your company do (please pretend you are explaining to a 5-year old)?

Who are your closest competitors, and what do you offer or do that they don’t?

What’s the main message you want to communicate in your video? What’s the most important thing you want them to remember after watching?

State the PROBLEM in your market that your product or service solves.

What’s the name of your product or service (the SOLUTION)?

How does your product or service work? What are the benefits?

What action do you want people to take once they’re done watching your video?

Which do you prefer for a voiceover?